Newsroom

What’s happening at Evergreen Packaging? You’ll get a read on it here. All things newsworthy—from press releases to articles and events will be posted in our newsroom. Start with the links to our latest stories. Then check out the archives for past events.

Consumers' Top Priorities for Product Packaging 

The Eco-Fresh Shopper is a growing segment of eco-conscious consumers that includes four in ten grocery shoppers (43%) spending more than $2.9 trillion dollars in groceries annually. Their changing lifestyle and demands for buying fresh foods and beverages are impacting the beverage industry. Product packaging especially provides a powerful opportunity for beverage manufacturers and retailers to effectively connect with Eco-Fresh Shoppers.

According to a recent 2014 Eco-Focus® Trend Study, more than half (52%) of consumers shopping for fresh foods and beverages are thinking about the environmental impact of the packaging before they purchase a product, with the three Rs (recycle, reduce and reuse) topping their list of priorities. These shoppers are increasing efforts to buy products in packaging that is recyclable (76%), use less plastic (67%), and is refillable or reusable (64%).

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The Intersection of Fresh and Sustainable at the Grocery Store

A recent March 2014 EcoFocus® Trend Study1  reveals new insight on a growing segment of eco-conscious consumers who are making changes to lead a more eco-friendly lifestyle, including buying more fresh foods and beverages. With $2.9 trillion in buying power, this segment offers significant market opportunity for beverage manufacturers and retailers.

This segment, identified as Eco-Fresh Shoppers, includes 43 percent of Americans ages 18 to 65 years. They are primarily college-educated, middle and upper income women, spanning across various ethnicities and ages. They shop at natural stores as well as the big box stores. What they put in their shopping carts is greatly influenced by both health (76%) and environment (60%) considerations. As Eco-Fresh shoppers are rethinking choices and making changes with eco-friendly lifestyles in mind, beverage manufacturers have a unique opportunity to tap into a "sweet spot" with these consumers and meet them at the intersection of fresh and sustainability.

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Spring 2014 Made By Milk Contest Winners Announced

Posted 06/20/2014

Evergreen Packaging announces the winners of their spring 2014 Made By Milk Carton Construction Contest. Benjamin N Cardozo, in Bayside, New York won the grand prize for their recreation of characters from the children's story Alice in Wonderland. The creative design was made from 1,250 empty school milk cartons collected by students, faculty and staff. The school will receive $5,000 for their winning design.

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Evergreen Packaging®Announces Fourth Winner of Nationwide Carton Art Competition

Evergreen Packaging Announces Fourth Winner of Nationwide Carton Art Competition
Benjamin N. Cardozo High School wins grand prize in Spring 2014 Made by Milk contest for Alice in Wonderland Themed Carton Creation

MEMPHIS, TENN. (May 23, 2014) – Benjamin N. Cardozo High School from Bayside, New York has been named the grand prize winner in Evergreen Packaging’s Made By Milk Carton Construction Contest. Evergreen Packaging, a leader in paperboard carton manufacturing, has sponsored the competition since August 2012. The contest theme for Spring 2014 was “Stories.” Students were encouraged to build characters, symbols, or scenes from their favorite fairy tale. The winning school used 1,250 recycled cartons to recreate a scene from Alice in Wonderland, titled “Alice and Absolem’s Milk Made Hideaway.” The creation includes a life-size replica of Alice, Absolem the Caterpillar and the Cheshire Cat.

“It’s rewarding to see students get so involved in collecting, recycling and repurposing milk cartons to create a prize-winning design that will help fund activities for their school,” said Katie Lewis, marketing manager for Evergreen Packaging. “I’m amazed at the imagination and dedication students of all ages put into their carton creations. Congratulations to all winners for their creativity in using cartons to bring stories to life.” 

98 entries from schools across the U.S. submitted their recycled milk carton designs for a chance to win up to $5,000. Each team was required to write a short essay on how the prize money would be used. Extra points were given if the prize money went towards eco-friendly practices. Benjamin N. Cardozo High School plans to use their grand prize winning money to fund recycled art classes at the school. To see the winning creations, as well as all Spring 2014 submissions, visit www.madebymilkcontest.com/see-entries/.

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Evergreen Packaging White Paper Reveals Emerging Marketing Opportunity for Beverage Brands to Connect with Eco-Aware Moms

Evergreen Packaging White Paper Reveals Emerging Marketing Opportunity for
Beverage Brands to Connect with Eco-Aware Moms
Growing Consumer Segment Wields Increasing Buying Power in Beverage Marketplace

Memphis, Tenn. (November 18, 2013) – Evergreen Packaging, a global leader in creating fiber-based packaging solutions, announced today the release of a new white paper that provides key insights for beverage manufacturers and retailers on a growing consumer segment whose eco-conscious values and lifestyle are transforming the beverage industry.

The white paper, “Packaging can Attract Eco-Aware Moms for Beverage Manufacturers and Retailers”, debuting at PLMA’s 2013 Private Label Trade Show, recognizes Eco-Aware Moms as a key market segment for beverage manufacturers and retailers and identifies product packaging as a means to tap into this influential group of shoppers.

“With Eco-Aware Moms holding $1.75 trillion in buying power and representing 62 million women, it’s clear that this group of consumers should be top of mind for brands,” says Erin Reynolds, marketing director at Evergreen Packaging. “And, product packaging presents an opportunity for beverage manufacturers and retailers to connect with this valuable shopper.” 

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