January 1, 2014
Consumer Packaging Trends for Beverage Manufacturers and Retailers to Watch
A recent 2014 Eco-Focus® Trend Study introduced the Eco-Fresh Shopper, a growing segment of eco-conscious consumers who spend more than $2.9 trillion dollars in groceries annually, and revealed some important trends impacting the beverage industry for organizations that are interested in attracting this audience. As these consumers become increasingly more aware of environmental issues they are changing the way they view and interact with product packaging.
There are several key trends beverage manufacturers and retailers should consider when building brand loyalty with Eco-Fresh Shoppers:
- Eco-Fresh Shoppers look to companies to offer eco-friendly solutions.
Eco-Fresh Shoppers want manufacturers and retailers to make it easier on them to make eco-friendly choices. They believe retailers should stock products based on the eco-friendless of the product itself (63%) and the product’s package (61%). The Eco-Fresh Shopper is also greatly influenced by a number of factors related to a brand’s commitment to the environment:
- Reducing waste (78%)
- Only using packaging that is recyclable (76%)
- Providing ways to dispose of packaging (76%)
- Only using packaging made from renewable or recycled materials (74%)
- Educating consumers on ways to be eco-friendly (73%)
- Eco-Fresh Shoppers are committed to recycling.
When purchasing foods and beverages Eco-Fresh Shoppers view on-pack messaging confirming a package’s recyclability as important (79%).
- Eco-Fresh Shoppers want product packaging that is recyclable and reduces plastic.
- 76 percent buy products in packaging that is recyclable.
- 67 percent purchase beverages that use less plastic in packaging.
- Eco-Fresh Shoppers consider the health impact of beverage packaging.
63 percent agree that health impact of a product’s package influences their beverage purchases. These shoppers rate cartons as having the most positive impact on their health (36%), second only to glass (49%), and well ahead of aluminum cans (29%), flexible pouches (26%), and plastic bottles (18%).
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