Plant-Based Identified as Important Trend for Retailers, From Ingredients to Packaging

2019 Plant Based Trend

Consumer data indicates opportunities for retailers

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Evergreen Packaging®, a global leader in fiber-based packaging solutions, today released a white paper, “Trend Watchers Say the Topic of the Year for Food and Beverage Might Be ‘Plant-Based,’” based on data from the annual EcoFocus Trend Study, which forecasts key trends that will shape the U.S. food and beverage industries in the year ahead.

“Better personal health has driven the clean label movement in recent years and will drive plant-based trends in coming years,” observes Linda Gilbert, CEO of EcoFocus Worldwide. “When we turn the health lens to packaging, consumer perceptions are clearly and consistently in favor of glass and paper, both for personal health and environmental reasons.”

The Study finds that plant-based food and beverage packaging is now on the minds of more than three quarters of consumers. Three out of four (76%) grocery shoppers in 2018 say they have heard or read about plant-based food or beverage packaging, and 62% want to learn more about it. Fifty-seven percent of grocery shoppers say it is extremely or very important “to choose a grocery retailer who makes it easy for me to make eco-friendly choices.” Providing plant-based food and beverages in plant-based packaging could create opportunities for retailers to differentiate their brands and align with consumer values.

“The plant-based trends create a particularly high level of packaging innovation opportunities for natural and organic products,” said DeWitt Clark, Vice President of Sales and Marketing North American Packaging for Evergreen Packaging. “With 61% of grocery shoppers in 2018 strongly agreeing or agreeing ‘Natural and organic products need to do a better job of packaging their products with recyclable materials,’ it creates an opportunity for brands to differentiate in a competitive market.”

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