Educating and Engaging

Consumers care about sustainability and sustainable packaging. They care about packaging’s environmental impact, its health impact, and what it tells them about your brand.

We create resources to help consumers understand the benefits of paper-based products—particularly cartons—and help them take simple steps toward a more eco-friendly lifestyle. Paper and paperboard products have a great story to tell, and we’re telling consumers, so they can pass it on.

Educating and Engaging Consumers

In addition to specific help for your brand, we raise general awareness about paper products and cartons through various programs.

Choose Cartons

Our Choose Cartons campaign raises awareness of the benefits of paper carton packaging and promotes carton recycling. Fun and educational, ChooseCartons.com encourages consumers to consider FreshHouse™ cartons’ attributes and choose cartons as an easy step toward a more eco-friendly lifestyle.

With our engaging lifestyle articles and crafts for kids, we’re not only telling the story of cartons. We’re also inviting families to be a part of our story of promoting sustainable packaging.

At the site, consumers can:

  • Share carton eco-facts
  • Obtain useful green lifestyle tips
  • Get info about carton recycling (and be inspired by recycled-carton art!)
  • Download presentations and handouts to get the word out to civic organizations
Made By Milk

We’re engaging kids with our story, too! Every fall, we sponsor the Made By Milk Carton Construction Contest. Schools across the U.S. can win one of many prizes, up to $5,000. The challenge: Have classroom teams design and construct fresh creations, based on a theme, by repurposing empty school milk and juice cartons. The theme changes each school year.

This fun contest promotes:

  • Milk consumption and carton recycling among students
  • Development of leadership and teamwork skills
  • Partnerships between food service professionals and teachers to educate children about nutrition, sustainability, and environmental issues

Official rules, details, and creative ideas are available at the Made By Milk site. Get in touch to request an official entry kit or more program info.

Carton 2 Garden™

With support from KidsGardening.org, we sponsor this nationwide competition every spring. Students get hands-on experience repurposing juice and milk cartons in their school gardens. Entries are evaluated for creativity and sustainability. Schools can win one of many prizes—up to $5,000—to help build or enhance the school’s garden.

This contest helps students learn about:

  • Gardens and healthy eating
  • The importance of eco-friendly packaging and recycling
  • Creativity, leadership, and teamwork

Official rules, details, and entry kits are available at the Carton 2 Garden site.

How Life Unfolds.™

Evergreen Packaging is a proud supporter of the Paper & Packaging – How Life Unfolds. initiative. This unified industry effort highlights the value and relevance of paper products. It uses a storytelling approach to remind consumers of paper products’ functional and emotional roles in our daily lives.

Carton 2 Garden

Consumer Insights
Uncover the latest consumer insights about packaging, paper and paperboard. Read more.