Evergreen Packaging®, a global leader in fiber-based packaging solutions, today released a white paper forecasting key trends that will shape the U.S. food and beverage industries in the year ahead. The insights are based on data from the annual EcoFocus Trend Study, now in its ninth year, examining how consumer attitudes, actions, preferences, and values are reshaping grocery purchasing decisions.
“More shoppers today want packaging that works harder for their health and the health of the environment,” said DeWitt Clark, Vice President of Sales and Marketing North American Packaging for Evergreen Packaging. “Brands and marketers need to begin thinking of packaging as an extension of the ingredients list, to recognize that grocery shoppers are looking at the total package – literally. For those brands who have responded to consumer demand for clean label and perhaps even clean processing, the next challenge is clean packaging. Through our work with EcoFocus Worldwide we are able to help our customers leverage this important trend. Our company offers packaging that meets many of consumers’ demands, and we will continue to innovate to meet evolving consumer needs.”
Evergreen Packaging has identified opportunities for healthy food and beverage brands and retailers related to packaging innovation. These innovation challenges call for packaging to:
Source: 2018 EcoFocus Trend Survey
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