Quick Serve Consumers Care About Packaging Too
October 15, 2018
Segment focused on health and sustainability leads trends for general grocery shoppers and impacts choices at quick serve restaurantsBased on results from the 2018 EcoFocus Trend Study
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Consumer trends around health and sustainability continue to impact the food and beverage industry, especially as they relate to consumer perceptions of responsibly packaged products. An influential segment of grocery shoppers is purchasing foods and beverages they believe are healthy for them, and are packaged in a manner that is good for the environment as well. Named Responsible Packaging Shoppers (RPS), these are a subset of all grocery shoppers who strongly agree/ agree that it is important to choose foods and beverages that are packaged responsibly. They are a growing part of the population that is thinking about the package in addition to the product. According to the 2018 EcoFocus Trend Study conducted by EcoFocus Worldwide, a growing consumer group is making purchasing decisions based on the packaging material, its perceived recyclability and corporate commitments to sustainability. They are carrying these attitudes into choices they make at quick serve restaurants, too.
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About Evergreen PackagingÂ®
Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. Evergreen Packaging makes and supplies paper and paperboard products globally with manufacturing facilities in the US, Asia, Central America and the Middle East/North Africa. Evergreen Packaging is the number one supplier of liquid packaging board in the world. Fiber used in Evergreen Packaging products comes from forests in the US where responsible forestry practices are used and where overall growth exceeds harvest. Evergreen Packaging cartons contain a protective layer of polyethylene.
About EcoFocus Worldwide
EcoFocus Worldwide, LLC is a consumer market research and consulting group providing data and insights on consumer attitudes and behaviors regarding wellness and sustainability for packaged goods companies, their suppliers and partners in support of marketing and business development. EcoFocus conducts a syndicated annual consumer trends survey and offers custom quantitative and qualitative research services with extensive strategic brand positioning and communications expertise.
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