Renewable, Recyclable, Responsible — Aligning with Consumer Values

April 25, 2017

Recent studies show that a majority of shoppers care not only about what goes into their foods and beverages, but also about the packaging materials that protect those products. For these shoppers, words like renewable, recyclable, and responsible are linked to personal health and sustainable lifestyles. But do these words influence consumers' brand loyalty and decisions about the products they purchase? Read more to find out.